Meghan Markle’s Style Faces Criticism, But Expert Suggests She’s Profiting From It

Somewhere between her royal exit and her Hollywood return, Meghan Markle seems to have arrived at a satisfying revelation: if you’re going to be scrutinized, you might as well benefit from it. Digital commerce, granted, is not the most obvious domain for a former working royal. But then again, nothing about Meghan’s post-palace trajectory has obeyed convention.

According to communications expert Amy Prenner, the move “has the potential to raise some eyebrows.” Markle’s timing arguably does invite contrast. Just weeks before Meghan’s ShopMy debut, Kensington Palace issued a statement declaring that Kate Middleton would no longer share details of her wardrobe with the press. “Focus on my work not my wardrobe,” ran the headline in The Sunday Times, a carefully curated sentiment that was nonetheless difficult to detach from its context. Kate’s clothing budget in 2022 alone reportedly exceeded £170,000 — an awkward figure in a year of lockdown, reduced royal duties, and deepening austerity across the UK.

With this in mind, Meghan’s decision to disclose and even monetise her wardrobe choices lands differently. As Prenner notes, “it shows a willingness to be transparent and relatable, which can help build a stronger connection with her audience.” In offering affiliate links directly, she is demystifying the influencer economy — offering a glimpse into her life and the chance to emulate it.

Meghan Markle’s latest move may not involve a crown, but it certainly has the makings of a royal success. It’s a strategy with real staying power, not least for its monetary gain. As Amy Prenner recognizes, “With millions of followers, Meghan could earn significant income through affiliate commissions or by securing brand partnerships.” With future seasons of her Netflix show, “With Love, Meghan,” waiting in the wings, the product placement opportunities and designer collaborations could further entrench her as a firm fixture in the fashion ecosystem — particularly for someone who’s built a reputation on staying stylish while avoiding outdated trends. 

But the space she’s carving out offers more than just revenue. “She can use her platform to promote emerging designers,” Prenner adds, “which could boost their visibility and sales.” Of course, Meghan’s overall success will depend on more than aesthetic curation. She needs to maintain the delicate tension between her royal past and her current public persona. Prenner cautions, “It’s important that she remains mindful of the potential backlash and ensures that her actions align with her broader goals and values.” But if she manages that, this shift could mark more than just a simple commercial pivot.

She may have stepped back from official engagements, but in the digital age, this could be the building of a kingdom all her own.