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What happened to Sorsoap on Shark Tank?
When David Restiano and Dan Staats appeared on “Shark Tank,” they asked for $100,000 for 10% equity in the company. The aim was to use the funds to help offset production costs. The pair provided bars of soap for the sharks to try as they explained how to use it. Restiano also shared the results of his 30-day study, which left some of the sharks impressed. The pair then explained that in two years, they had been able to rack up a total of $125,000 in sales. They added that their customer base went beyond individual consumers and included wholesale to physical therapy offices and gyms.
Despite their compelling pitch, Kevin O’Leary dropped out because he had already invested in a different soap company on “Shark Tank,” which would have been a conflict of interest. Barbara Corcoran dropped out because she felt like the soap industry was over saturated. In the end, Mark Cuban decided to take a bite because he felt the product had alleviated his neck pain during the demonstration. He offered $100,000 for 20% equity in the company, leaving Restiano and Staats satisfied.
SorSoap is still in business
Following its successful appearance on “Shark Tank,” SorSoap experienced a boost in overall profits with NJ Spotlight News reporting in May 2024 that their sales doubled within a month after the episode airing. Staats told Rutgers that this sudden uptick kicked them into high gear behind the scenes. “We had three weeks’ notice that it was going to be on, so we made sure we had enough of everything in stock and had a big party at a local restaurant,” he told the outlet.
Though the Sorsoap’s Instagram only has just over 5K followers at the time of writing, David Restiano regularly updates followers on the company, showing off his high-energy and enthusiasm for the product. Some of the videos show him providing tips on how to get the most of the product, while others give a behind the scenes look at being a business owner.
@sorxsoap Retail packaging is almost ready to unveil. What store do you see us in first? #retailtherapy #showerroutine #guasha @sephora @The Home Depot @Whole Foods Market
♬ Sentimental guitar music(1179275) – Meat Pie 25
According to a Facebook post, 90% of SorSoap customers are women. In a video, Restiano can be seen reading the first names of some customers, along with the states for a few. He added that he had not staged the fact that most of the names he read off were women, that it’s “the norm for most of our sales.” They also challenged followers to guess why in order to win free Sorsoap. At the time of writing, SorSoap retails for $12 per bar, while the Sortool Pro tool goes for $34. SorSoap also sells subscriptions and bundles that include the tool, soap and accessories, with its most expensive retailing for $99.
