Taylor Swift’s Stanley Cup Final Outfit Signals the End of the Quiet Luxury Trend

Taylor Swift’s style shift is so notable because the “Cruel Summer” hitmaker has traditionally favored quiet luxury looks. She built her street style on pieces that didn’t boast obvious logos, making her overall look seem more relatable and attainable. Founder of PR agency JAG Communications, Kat Orchard, explained to Business Insider that may have been a strategic choice. “She looks like someone who her fans could be friends with because she is a direct reflection of them,” she said in 2023, hinting Swift’s wardrobe may have been an attempt to downplay her net worth to be more relatable to fans who can’t splash over $1,500 for a hockey game outfit.

We’ve certainly seen Swift undergo a style transformation since she started dating Travis Kelce in summer 2023, and her romance may have influenced her wardrobe. Equally though, the superstar’s decision to wear her luxury on her sleeve (literally) could be more down to changing trends and the star maturing. After all, the quiet luxury and old money aesthetics had us chasing an unattainable ideal, which could suggest Swift’s shift to loud luxury marks a more authentic version of herself. Hey, she’s worked hard for what she has, so why not show it in outfits that make her feel confident? 

Notably, Glam declared the quiet luxury trend outdated in 2025, so Swift’s sparkly, logo hockey look may be more representative of the trend’s demise. As Warren Wright, stylist at SHOWRMM in Los Angeles, explained, “… the general consumer was always drawn to logos and branding; therefore, that mindset can’t maintain a quiet-luxury wardrobe over time and truly be satisfied.” Whatever the reason though, Swift is living loudly and unapologetically in all aspects of life with no quiet luxury in sight, and we love that for her.