{"id":4751,"date":"2025-06-02T03:12:10","date_gmt":"2025-06-02T03:12:10","guid":{"rendered":"https:\/\/karmahousecairns.com.au\/blog\/baubles-soles-the-brands-journey-post-shark-tank.html"},"modified":"2025-06-02T03:12:12","modified_gmt":"2025-06-02T03:12:12","slug":"baubles-soles-the-brands-journey-post-shark-tank","status":"publish","type":"post","link":"https:\/\/karmahousecairns.com.au\/blog\/baubles-soles-the-brands-journey-post-shark-tank.html","title":{"rendered":"Baubles + Soles: The Brand&#8217;s Journey Post-Shark Tank"},"content":{"rendered":"<article class=\"news-post\">\n<div class=\"news-article\"><\/div>\n<div class=\"news-article\">\n<h2 class=\"\">Baubles + Soles almost didn&#8217;t get a Shark Tank investment<\/h2>\n<div class=\"slide-key image-holder gallery-image-holder credit-image-wrap \" data-post-url=\"https:\/\/www.glam.com\/1870553\/baubles-soles-what-happened-brand-after-shark-tank\/\" data-post-title=\"Baubles + Soles: What Happened To The Brand After Shark Tank?\" data-slide-num=\"1\" data-post-id=\"1870553\">\n                                             <picture id=\"pc6715e6ba27ee03c98efc7b451c4d4f8\"><source media=\"(min-width: 429px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/baubles-soles-almost-didnt-get-a-shark-tank-investment-1748362478.webp\" type=\"image\/webp\"><source media=\"(max-width: 428px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/baubles-soles-almost-didnt-get-a-shark-tank-investment-1748362478.sm.webp\" type=\"image\/webp\"><\/source><\/source><\/picture>\n<\/p><\/div>\n<div class=\"columns-holder \">\n<p dir=\"ltr\">On Season 11 of &#8220;Shark Tank,&#8221; couple Duc and Lisa Nguyen presented their case to the Sharks. They explained that the idea for Baubles + Soles came from wanting a variety of shoe looks for their daughter without having to buy so many pairs. Instead, customers could buy one pair and change out the baubles on the top to create many different look. The shoes were sustainably made in the United States and completely recyclable.<\/p>\n<div class=\"before-ad\"><\/div>\n<div class=\"google-ad-placeholder between-p\" data-ad-height=\"any\" data-ad-width=\"any\" data-ad-pos=\"between-p\"><\/div>\n<p dir=\"ltr\">The couple made their case for an investment of $100,000 in exchange for 15% ownership of the company. Meanwhile, the panel of investors played with the shoes and asked some questions. But none seemed interested, and it looked like the Orange County-based family would walk away empty handed. Lisa later revealed on the &#8220;Cost of Goods Sold&#8221; podcast\u00a0that she thought they were leaving the show without a deal, but Daymond John stepped up and offered $100,000 for 25% of the company \u2014 a 10% increase over the Nguyens&#8217; proposed 15%. Apparently, Lisa&#8217;s story of living in a refugee camp for three years, resettling in Sydney, Australia, and eventually becoming a lawyer showed serious\u00a0grit and determination that impressed the investor. &#8220;I gotta be in business with you. You&#8217;re amazing,&#8221; John said on the show. But was it as good of an investment for John as the sock brand Bombas, which found success on &#8220;Shark Tank&#8221;?<\/p>\n<div class=\"before-ad\"><\/div>\n<div class=\"google-ad-placeholder between-p\" data-ad-height=\"any\" data-ad-width=\"any\" data-ad-pos=\"between-p\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"news-article\">\n<h2 class=\"\">What happened to the footwear brand Baubles + Soles after Shark Tank?<\/h2>\n<div class=\"slide-key image-holder gallery-image-holder credit-image-wrap \" data-post-url=\"https:\/\/www.glam.com\/1870553\/baubles-soles-what-happened-brand-after-shark-tank\/\" data-post-title=\"Baubles + Soles: What Happened To The Brand After Shark Tank?\" data-slide-num=\"2\" data-post-id=\"1870553\">\n                                             <picture id=\"p64f79341944d504cf4575be7ad6da1b2\"><source media=\"(min-width: 429px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/what-happened-to-the-footwear-brand-baubles-soles-after-shark-tank-1748362478.webp\" type=\"image\/webp\"><source media=\"(max-width: 428px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/what-happened-to-the-footwear-brand-baubles-soles-after-shark-tank-1748362478.sm.webp\" type=\"image\/webp\"><img fetchpriority=\"high\" decoding=\"async\" class=\"gallery-image \" src=\"https:\/\/www.glam.com\/1870553\/baubles-soles-what-happened-brand-after-shark-tank\/\" data-post-id=\"1870553\" data-slide-num=\"2\" data-slide-title=\"Baubles + Soles: What Happened To The Brand After Shark Tank?: What happened to the footwear brand Baubles + Soles after Shark Tank?\" width=\"780\" height=\"438\" alt=\"A child wearing a pink pair of Baubles + Soles shoes with black heart attachments\" title=\"\"><br \/>\n                    <\/source><\/source><\/picture>\n<\/p><\/div>\n<div class=\"columns-holder \">\n<p dir=\"ltr\">Like\u00a0Behave Bras, which found success after appearing on &#8220;Shark Tank,&#8221; Baubles + Soles flourished after co-founders Duc and Lisa Nguyen&#8217;s television appearance. By the following year, the brand expanded beyond its own website, finding a place on brick-and-mortar shelves, including at Macy&#8217;s, and\u00a0Baubles + Soles reached an estimated $500,000 in annual sales. The children&#8217;s footwear label even partnered with Disney.\u00a0The entertainment giant approached &#8220;Shark Tank&#8221; investor Daymond John to help promote Pixar&#8217;s 2021 hit, &#8220;Luca.&#8221; His wife and daughter modeled Baubles + Soles footwear for a social media video that John posted to his Facebook page, and the Nguyen family were invited to the film&#8217;s premiere.<\/p>\n<div class=\"before-ad\"><\/div>\n<div class=\"google-ad-placeholder between-p\" data-ad-height=\"any\" data-ad-width=\"any\" data-ad-pos=\"between-p\"><\/div>\n<p dir=\"ltr\">\n<div class=\"oembed iframely generic no-auto-height oembed-instagram\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQP6lerhb4y\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\">\n<g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n<g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n<g>\n<path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path>\n<\/g>\n<\/g>\n<\/g>\n<\/svg><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<p>A post shared by Lisa TD Nguyen (@lisatdnguyen)<\/p>\n<\/div>\n<\/blockquote>\n<p>\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n<p dir=\"ltr\">But it wasn&#8217;t long after the June 2021 premiere that the company was bought by a private equity firm for an undisclosed sum. There are no public details regarding the purchase other than a comment made on the website of the Nguyens&#8217; next venture, Custom Nest, which states that Baubles + Soles was purchased in 2021. By 2023, however, the brand sadly wasn&#8217;t delivering, and it shuttered. Fans of the footwear brand were alerted to the sad fate via a closing-down sale announcement on the company&#8217;s social media profiles that January.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"news-article\">\n<h2 class=\"\">Why did Baubles + Soles go out of business?<\/h2>\n<div class=\"slide-key image-holder gallery-image-holder credit-image-wrap \" data-post-url=\"https:\/\/www.glam.com\/1870553\/baubles-soles-what-happened-brand-after-shark-tank\/\" data-post-title=\"Baubles + Soles: What Happened To The Brand After Shark Tank?\" data-slide-num=\"3\" data-post-id=\"1870553\">\n                                             <picture id=\"pb2ed7871facb62b28629baacdc7171fa\"><source media=\"(min-width: 429px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/why-did-baubles-soles-go-out-of-business-1748362479.webp\" type=\"image\/webp\"><source media=\"(max-width: 428px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/why-did-baubles-soles-go-out-of-business-1748362479.sm.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"gallery-image \" src=\"https:\/\/www.glam.com\/1870553\/baubles-soles-what-happened-brand-after-shark-tank\/\" data-post-id=\"1870553\" data-slide-num=\"3\" data-slide-title=\"Baubles + Soles: What Happened To The Brand After Shark Tank?: Why did Baubles + Soles go out of business?\" width=\"780\" height=\"438\" alt=\"Baubles + Soles co-founder Lisa Nguyen with her two daughters\" title=\"\"><br \/>\n                    <\/source><\/source><\/picture>\n<\/p><\/div>\n<div class=\"columns-holder \">\n<p dir=\"ltr\">There were reasons why the other investors on &#8220;Shark Tank&#8221; were hesitant to sink their money into Baubles + Soles. Mark Cuban, for one, thought the shoes weren&#8217;t unique enough for the saturated footwear market. Lori Greiner and Kevin O&#8217;Leary bowed out because neither wanted to get involved in the shoe industry.\u00a0<\/p>\n<div class=\"before-ad\"><\/div>\n<div class=\"google-ad-placeholder between-p\" data-ad-height=\"any\" data-ad-width=\"any\" data-ad-pos=\"between-p\"><\/div>\n<p dir=\"ltr\">There was also the issue of manufacturing costs, which were high because of the sustainable facets and being made in the United States. Reddit users have also commented on the high price point. (When the show aired, a\u00a0pair of shoes was $49.95, while the baubles sold for $12.95 to $16.95 each.) &#8220;I can buy 5 or more pairs of shoes for that price. I don&#8217;t really see the value of this,&#8221; one Reddit user wrote. In general, it seems that parents want to buy less expensive shoe sfor their children, as they tend to grow out of them so quickly. The company also ran up against the COVID-19 pandemic and an economic market that saw discretionary spending decrease. Altogether, a perfect storm seemed to lead to the decline of Baubles + Soles&#8217; sales.<\/p>\n<div class=\"before-ad\"><\/div>\n<div class=\"google-ad-placeholder between-p\" data-ad-height=\"any\" data-ad-width=\"any\" data-ad-pos=\"between-p\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"news-article\">\n<h2 class=\"\">What are Duc and Lisa Nguyen from Baubles + Soles doing now?<\/h2>\n<div class=\"slide-key image-holder gallery-image-holder credit-image-wrap \" data-post-url=\"https:\/\/www.glam.com\/1870553\/baubles-soles-what-happened-brand-after-shark-tank\/\" data-post-title=\"Baubles + Soles: What Happened To The Brand After Shark Tank?\" data-slide-num=\"4\" data-post-id=\"1870553\">\n                                             <picture id=\"pc78be93bcddf39e6a41da0f5b02e7182\"><source media=\"(min-width: 429px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/what-are-duc-and-lisa-nguyen-from-baubles-soles-doing-now-1748362480.webp\" type=\"image\/webp\"><source media=\"(max-width: 428px)\" srcset=\"https:\/\/www.glam.com\/img\/gallery\/baubles-soles-what-happened-to-the-brand-after-shark-tank\/what-are-duc-and-lisa-nguyen-from-baubles-soles-doing-now-1748362480.sm.webp\" type=\"image\/webp\"><img loading=\"lazy\" decoding=\"async\" class=\"gallery-image \" loading=\"lazy\" src=\"https:\/\/www.glam.com\/1870553\/baubles-soles-what-happened-brand-after-shark-tank\/\" data-post-id=\"1870553\" data-slide-num=\"4\" data-slide-title=\"Baubles + Soles: What Happened To The Brand After Shark Tank?: What are Duc and Lisa Nguyen from Baubles + Soles doing now?\" width=\"780\" height=\"438\" alt=\"The Nguyen family smiling together at a table\" title=\"\"><br \/>\n                    <\/source><\/source><\/picture>\n<\/p><\/div>\n<div class=\"columns-holder \">\n<p dir=\"ltr\">The same year that Baubles + Soles was pitched on &#8220;Shark Tank&#8221; \u2014 2019 \u2014 Duc and Lisa Nguyen had a new idea brewing. After they purchased a family holiday home in Lake Arrowhead, California, the Nguyens caught the fixer-upper bug, and Custom Nest was born. It&#8217;s an Orange County-based interior design and renovation firm that, per the company&#8217;s website, specializes in &#8220;vintage-character homes and high-end residential and commercial projects.&#8221; In 2024, the company landed on the Inc. 5000 list, which recognizes U.S.-based companies that are growing incredibly quickly.\u00a0<\/p>\n<div class=\"before-ad\"><\/div>\n<div class=\"google-ad-placeholder between-p\" data-ad-height=\"any\" data-ad-width=\"any\" data-ad-pos=\"between-p\"><\/div>\n<p dir=\"ltr\">Things appear to be going well for the Nguyens.\u00a0Duc and Lisa often post photos of their family on fun holidays around the globe.\u00a0While Baubles + Soles didn&#8217;t have the longevity to last in the crowded footwear market, and possibly without the Nguyens&#8217; passion behind it, the &#8220;Shark Tank&#8221; investment did initially give this fledgling brand the boost it needed to grow.\u00a0Want more success stories?\u00a0Check out the 10 best fashion and beauty &#8220;Shark Tank&#8221; products that you can still buy today.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Baubles + Soles almost didn&#8217;t get a Shark Tank investment On Season 11 of &#8220;Shark Tank,&#8221; couple Duc and Lisa Nguyen presented their case to the Sharks. They explained that the idea for Baubles + Soles came from wanting a variety of shoe looks for their daughter without having to buy so many pairs. Instead, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4752,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/posts\/4751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/comments?post=4751"}],"version-history":[{"count":1,"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/posts\/4751\/revisions"}],"predecessor-version":[{"id":4753,"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/posts\/4751\/revisions\/4753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/media\/4752"}],"wp:attachment":[{"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/media?parent=4751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/categories?post=4751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karmahousecairns.com.au\/blog\/wp-json\/wp\/v2\/tags?post=4751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}