{"id":2695,"date":"2025-03-14T20:42:03","date_gmt":"2025-03-14T20:42:03","guid":{"rendered":"https:\/\/karmahousecairns.com.au\/blog\/heres-what-happened-to-byoot-company-swimsuits-after-shark-tank.html"},"modified":"2025-03-14T20:42:04","modified_gmt":"2025-03-14T20:42:04","slug":"heres-what-happened-to-byoot-company-swimsuits-after-shark-tank","status":"publish","type":"post","link":"https:\/\/karmahousecairns.com.au\/blog\/heres-what-happened-to-byoot-company-swimsuits-after-shark-tank.html","title":{"rendered":"Here’s What Happened to Byo\u00f3t Company Swimsuits After Shark Tank"},"content":{"rendered":"
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A guest Shark decided to take a chance on Byo\u00f3t Company Swimsuits<\/h2>\n
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Byo\u00f3t Company Swimsuits and its founders, Elyce and Nathan Billany, appeared on Season 12 Episode 14 of “Shark Tank” in hopes of finding an investor. They were seeking $50,000 for 30% equity. The Sharks clearly enjoyed the Billanys’ pitch and liked the duo, but not many were willing to go as far as investing in their company. Sharks like Mark Cuban and Lori Greiner felt it wasn’t the business for them, so they dropped out. Kevin O’Leary was blunt as he implied the business wasn’t going to be successful. A lot of fans agreed with O’Leary on the Shark Tank subreddit as fans expressed they weren’t a fan of how the swimsuits looked.<\/p>\n

Just as it seemed none of the Sharks were going to bite the bullet, the guest investor came to save the day. Self-made jewelry entrepreneur, Kendra Scott, wanted in. However, she had something else in mind instead of the original offer from the couple.\u00a0Scott offered the duo a $50,000 loan at a 10% interest rate, to be repaid within three years, in exchange for 5% equity. The Billanys gladly accepted her offer.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Byo\u00f3t Company Swimsuits after Shark Tank<\/h2>\n
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After the show aired in February of 2021, Byo\u00f3t Company Swimsuits gained a lot of traction and announced they had sold out of the designs they offered! This was enough for them to go and seek more funding and start another Kickstarter campaign two months after the show and promised to offer a wider array of sizing (up to 5XL) by July 2021.\u00a0Unfortunately, the campaign was far from successful as they had only reached $1,622 of their $35,000 goal.\u00a0Up until January of 2022, the company was advertising their swimsuits on Instagram, but there was no sight of swimsuits in more recent posts and their Instagram was nowhere near being considered active.\u00a0<\/p>\n

We were also hoping to give you an update on whether or not the deal with Kendra Scott closed post-show, but there were no official details on this matter. Although, there was\u00a0a more recent post on their official Instagram from 2024 in which they referred to the jewelry mogul as “the queen” and included a quote from her. Perhaps they did close a deal, and if not, it’s obvious they still have a lot of respect for the guest Shark who invested in other companies on the show, such as Sugardoh Hair Removal.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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The founders seem to have pivoted to a very different business model<\/h2>\n
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As of February 2025, it doesn’t seem like Elyce and Nathan Billany were able to keep their promise to\u00a0offer more sizes as the biggest size offered is an XL. In fact, there is no dedicated section to shop the swimwear on the website, and the ones they do offer have limited sizing availability \u2014 most pieces are marked as sold out.<\/p>\n

In addition, both their official Instagram and website have dropped “Swimsuit” from the company name and advertises itself as, Byo\u00f3t Company. It also seems as though they’ve had a total pivot in their business model and they’re no longer a swimwear company, but a consulting company. One that focuses on\u00a0teaching people how to pitch their business ideas. The homepage of the website also has\u00a0photos of Elyce and Nathan taking the stage and doing motivational talks to help\u00a0people\u00a0master the art of pitching. They’ve even come up with a new catchphrase, “Pitch Yourself Byoo-tifully.”\u00a0<\/p>\n

Also, according to her LinkedIn, Elyce began working as the Director of Marketing for a bank in early 2021.\u00a0She’s been leading some game-changing initiatives for the bank such as creating a program called, Bank Tank, in which participants pitch their ideas and get a shot at winning $20,000 to help fund the start of their entrepreneurial journey. How cool is that? It’s inspiring to see her continue the hustle not just in her entrepreneurship journey, but by helping others achieve their dreams, too.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n